Marketing Program Map
B.B.A. in Marketing
这个学位为学生在市场营销方面的广泛职业做好准备, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, 以及在研究生阶段继续深造.
Stats
60
Core Credit Hours
51
Major Credit Hours
9
Elective Credit Hours
- Plan Your Degree
- Crush Your Course
- Find Your Place
- Broaden Your Perspectives
- Connect Off-Campus
- Take Care of Yourself
- Pave Your Path
Plan Your Degree
免责声明:本课程图仅供学生计划学习课程时参考. 它不能取代本科目录中的任何信息, 完成学位要求的官方指南是什么.
| Course Name | Credit Hours |
|---|---|
|
C1: ENGL 1101
English Composition I |
3 |
|
M: MATH 1111 OR 1113
College Algebra or Precalculus |
3 |
|
I2: XIDS 2002
(推荐)第一年研讨会 |
2 |
|
F: ECON 2106
Principles of Microeconomics |
3 |
|
F: CISM 2201
计算机博彩平台推荐基础 |
3 |
Milestones:
- 以C或更好的成绩完成engl1101.
- 完成数学1111或数学1113与C或更高.
| Course Name | Credit Hours |
|---|---|
|
C2: ENGL 1102
English Composition II |
3 |
|
P2: HIST 2111 OR 2112
US History |
3 |
|
D2: MATH 1413
Survey of Calculus |
3 |
|
F: ECON 2105
Principles of Macroeconomics |
3 |
|
D1: Science + Lab
|
4 |
Milestones:
- 以C或更好的成绩完成engl1102.
- Complete Lab Science & 完整的核心影响STEM数学.
- 第一年后至少获得30个学分.
- Complete CISM 2201, ECON 2105 & 2106 after year 1.
14个秋季学分+ 16个春季学分= 30个学分
| Course Name | Credit Hours |
|---|---|
|
E3: POLS 1101
American Government |
3 |
|
F: ACCT 2101
Principles of Accounting I |
3 |
| A: Humanities | 3 |
| I1: 书面及口头沟通 | 3 |
| T2: Non-lab Science | 3 |
Milestones:
- Complete Non-lab science.
- Earn 2.F专业专业课平均绩点在00分或以上.
- 主要状态:完成engl1101, MATH 1111 or 1113, MATH 1413, ACCT 2101, ECON 2105, or ECON 2106, have a minimum 2.平均成绩为00，至少有45个学分.
| Course Name | Credit Hours |
|---|---|
|
F: ACCT 2102
Principles of Accounting II |
3 |
|
S1: HIST 1111 OR 1112
World History |
3 |
| A: Humanities | 3 |
| S2: Social Science | 3 |
| Approved Elective | 3 |
Milestones:
- Complete Core Core IMPACTS.
- Earn 2.F专业专业课平均绩点在00分或以上.
- 在第二学年之后至少获得60个学分.
- PWLA课程不适用于选修课.
15秋季学时+ 15春季学时= 30学时
| Course Name | Credit Hours |
|---|---|
|
F: BUSA 2106
商业的法律和道德环境 |
3 |
|
MKTG 3803
Principles of Marketing |
3 |
|
FINC 3511
Corporate Finance |
3 |
|
ABED 3100
Business Communication |
3 |
|
ECON 3402
Statistics for Business I |
3 |
Milestones:
- Earn 2.商务核心专业GPA在00分或以上.
- Earn 2.专业课程平均成绩在00分或以上. 专业课程只允许一个“D”等级.
| Course Name | Credit Hours |
|---|---|
|
MGNT 3600
Management |
3 |
|
MKTG 3808
Business Research |
3 |
|
ECON 3406
Statistics for Business II |
3 |
| Marketing Selective | 3 |
| Marketing Selective | 3 |
Milestones:
- Earn 2.商务核心专业GPA在00分或以上.
- Earn 2.专业课程平均成绩在00分或以上. 专业课程只允许一个“D”等级.
- 第三年后至少获得90个总学时.
- 营销选择选项包括: MKTG 3801, MKTG 3805, MKTG 3809, MKTG 3810, MKTG 3839, MKTG 4805, MKTG 4808, MKTG 4823, MKTG 4831, MKTG 4861, MKTG 4866, MKTG 4818, MKTG 4868, MKTG 4881 or MKTG 4885.
15秋季学时+ 15春季学时= 30学时
| Course Name | Credit Hours |
|---|---|
|
MKTG 4864
Consumer Behavior |
3 |
|
CISM 3330
资讯系统管理 |
3 |
| International Selective | 3 |
| Marketing Selective | 3 |
| Marketing Selective | 3 |
Milestones:
- Earn 2.商务核心专业GPA在00分或以上.
- Earn 2.专业课程平均成绩在00分或以上. 专业课程只允许一个“D”等级.
- PWLA课程不适用于选修课.
- 国际选择有: FINC 4521, ECON 4450, MGNT 4625或MKTG 4866.
- 营销选择选项包括: MKTG 3801, MKTG 3805, MKTG 3809, MKTG 3810, MKTG 3839, MKTG 4805, MKTG 4808, MKTG 4823, MKTG 4831, MKTG 4861, MKTG 4866, MKTG 4818, MKTG 4868, MKTG 4881 or MKTG 4885.
| Course Name | Credit Hours |
|---|---|
|
MGNT 3615
Operations Management |
3 |
|
MKTG 4870
Marketing Management |
3 |
|
MGNT 4660
Strategic Management |
3 |
| Approved RCOB Elective | 3 |
| Approved RCOB Elective | 3 |
Milestones:
- Earn 2.商务核心专业GPA在00分或以上.
- Earn 2.专业课程平均成绩在00分或以上. 专业课程只允许一个“D”等级.
- R科布选修课必须是三学分的额外商业课程. PWLA课程不适用于选修课.
- MGNT 46 60先决条件包括ACCT 2101, ACCT 2102, BUSA 2106, CISM 2201, ECON 2105, ECON 2106, ECON 3402, FINC 3511, MGNT 3600, and MKTG 3803.
- 四年后至少获得120学时.
15秋季学时+ 15春季学时= 30学时
Crush Your Course
First Year:
- Take a cornerstone course 与理查兹学院的商业教师一起探索各种商业主题.
- 开始商务专业的F领域课程.
- Apply for scholarships.
Middle Years:
- 完成理查兹学院商业核心课程.
- 在你选择的专业上坚持下去，遇见你的朋友 academic advisor and faculty.
- Explore 浓度、证书课程，以及在学院进行研究的机会.
- Apply for scholarships.
Last Year:
- 参加所有商科专业的顶级课程:MGNT 4660.
- 完成所有专业课程、专业选修课和经批准的选修课.
- Explore 浓度、证书课程，以及在学院进行研究的机会.
- Apply for graduation.
Find Your Place
First Year:
- Explore 校园体育、活动和俱乐部.
- Find, follow, and like all 理查兹学院的社交媒体平台.
- 参加为一年级学生提供的特别节目.
Middle Years:
- Get involved in 学生社团和组织.
- Become a 理查兹学院学生大使.
- Visit Career Services.
- Explore undergraduate research with faculty.
Last Year:
- 探索领导机会 学生俱乐部或校园组织.
- 找机会指导其他学生.
- 通过教职员工和校友在你感兴趣的领域寻找导师.
Broaden Your Perspectives
First Year:
- Check out the education abroad office.
- 中提供的资源 斯通家族企业创业中心 & Innovation.
Middle Years:
- Consider a study abroad program. Check out students’ stories of their experiences.
- 与教职员工建立关系，建立自己的人际网络.
Last Year:
- Consider a study abroad and/or work abroad 机会和研究签证规定.
- 探索创造更具包容性体验的实践.
- 继续发展你的职业关系网.
Connect Off-Campus
First Year:
- Visit Wolves Vote 了解投票程序及登记.
- Consider volunteering 为你所在社区的一个活动或组织.
Middle Years:
- Complete an internship in your field.
- 考虑一份暑期或兼职工作.
- Ask your department about networking opportunities with alumni.
Last Year:
- 向你感兴趣的领域的专业人士寻求建议
- 探索职业见习机会.
- 与一名教员一起参加一次学术会议，并参加一次研究报告.
Take Care of Yourself
First Year:
- Visit Health Services.
- Get fit! Visit URec to see all your options.
- Visit the 经济教育和金融知识中心 参加虚拟和面对面的课程.
Middle Years:
- Take 去上健身课，爬岩壁，或者加入一个校内团队.
- 考虑一下心理咨询是否适合你: 做个心理健康检查.
- 参加个人理财课程:FINC 3501或ECON 3400.
Last Year:
- 发展你的时间管理技能，探索平衡工作和生活的方法.
- Develop a post-graduation exercise plan.
- Explore your loan repayment options 完成你的退出咨询.
Pave Your Path
First Year:
- Complete a 自我评估，看看什么职业和专业 are right for you.
- Visit Career Services.
- Create your profile on Handshake and LinkedIn.
- Consider applying for an on-campus job.
Middle Year:
- 起草你的简历，参加简历和面试研讨会.
- Learn about 如何在社交媒体上建立关系网 并更新你的握手档案.
- 商务沟通:ABED 3100.
- Visit the graduate school 了解研究生课程和入学要求.
Last Year:
- 要求教授和主管提供推荐信.
- 起草你的简历和求职信，参加职业研讨会.
- Attend career fairs at 博彩平台推荐.
- Engage with 博彩平台推荐 alumni.
- Apply for graduate programs.
- 在毕业前申请全职工作.
Careers
Career Opportunities
这个学位可以帮助你找到以下工作: